Inbound Marketing attracts highly targeted quality traffic to your website. It’s marketing activity that potential customers actively seek out or want to interact with and is typically done through SEO, blogging and Social Media. Traditionally, marketers would have employed cold calling, cold emails and untargeted ads to attract potential customers but these days it is far more beneficial to entice customers to your website by engaging with them through interesting content. Basically, Inbound Marketing is all about creating marketing material that customers actually want to read!