Online PR is an incredibly cost-effective way to market your business and brand to a wide audience. It’s really similar to traditional PR but rather than telling your story in newspapers and magazines it’s done through the medium of online channels. PR is about influencing people and gaining their trust rather than selling them a particular service or product. Essentially it’s the art of story-telling online using quality content. Online PR can be achieved through blogs, SEO (Search Engine Optimisation), Social Media and relevant websites connected to your line of business. It can be used to promote everything from new products and services to events and newsworthy stories. Managed well it can also help with reputation management for those “bad news” days.