So what exactly is Digital Marketing?

Essentially Digital Marketing is the online marketing of your brand through various digital channels to promote awareness, build preference and increase sales. There’s no one-size fits all model as every brand and every Digital Marketing channel is different and delivering a successful campaign comes down to how, which and when you use those Digital Marketing channels most effectively.

The Digital Marketing process

At CAJ Media before we embark on any form of Digital Marketing we run a health-check of your website and any digital marketing activities you may already be undertaking. We also take a look at the backend of your website and flag up any areas that may need a bit of TLC. Working with you we identify your key business objectives before developing a comprehensive Digital Marketing strategy based on a clearly defined ROI. This could include either one, or several, Digital Marketing services such as PPC campaigns, SEO or Social Media. Our team of expert Digital Marketing practitioners will then work on optimising your Digital Marketing strategy keeping you fully informed throughout the whole process with regular, detailed, monitoring reports.

Why does your business need Digital Marketing?

As consumers become more and more tech savvy businesses can’t afford not to have an online presence. Yet there’s no point having a great website if you don’t shout about it and that’s why Digital Marketing is so important. The great thing about Digital Marketing over traditional marketing is that everything can be measured. Whether it’s seeing where your website traffic is coming from or the conversion rate of a Google AdWords campaign you can measure every single aspect of your marketing. This is great from a budgeting perspective but also means if some Digital Marketing services are working better for your business than others then it is easy to switch the focus to the more successful ones. By using a specialist Digital Marketing firm, which can analyse all the technical aspects of your campaign, you will therefore be able to target your expenditure in exactly the right areas.

What does good Digital Marketing look like?

Defined Digital Marketing strategy
Clearly defined target audience
An integrated approach
Regular measurement and evaluation
Defined tone of voice across all channels
A clearly defined digital footprint
A/B Testing
Clearly defined targets
Managed expectations
A responsive website

How can a Digital Marketing Agency like CAJ Media help my business?

Based on your business objectives we’ll create a bespoke, fixed-price Digital Marketing package. It’s your call as to whether you want us to focus on your entire Digital Marketing campaign or just a specific area for example SEO, Social Media, PPC campaigns or Email Marketing. Whatever you choose our dedicated team will utilise its vast experience of Digital Marketing services to optimise your website’s performance leaving you free to focus on your own areas of expertise.

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